Pain points identified
What's broken
- Pry, Finmark, Causal, Runway.com, Jirav all require manual upkeep no founder actually does
- Bank-native dashboards (Brex IQ, Mercury IQ) only see their own accounts
- Pry was the closest answer — Brex acquired it; Mercury / SVB / Chase / Ramp / RBFCU customers have no equivalent
- Spreadsheets don't scenario; "what if we delay two hires 60 days" is a 20-minute exercise nobody does on time
- AI bookkeeping (Puzzle, Digits) replaces the bookkeeper — nobody is replacing the CFO function for pre-seed startups
- Hallucinated financial numbers from LLMs are a catastrophic trust failure